PR in Paris
suPRnova provides fashion and luxury brands with creative and efficient PR solutions on the French market
About suPRnova
I am a PR & Communication specialist in Fashion & Luxury, based in Paris.
From 2007 to 2023, I managed PR Divisions at several international agencies. I have spearheaded the market launches and PR campaigns of many designers, conceived and produced hundreds of events, from Haute Couture shows to intimate VIP events.
My expertise of the market and extensive network in the industry allow me to accompany blooming labels in their growth, and provide impactful PR campaigns for established brands to meet their KPIs.
Creativity, quality and an ethical sensibility are the pillars on which I started suPRnova in 2024, with the intention to accompany like-minded brands in their development in France through a bespoke, hand-in-hand approach.
My role is to conceive strategic communication campaigns aligned with business objectives, and offer pertinent media visibility to rising designers and established groups alike.
Consulting
Wether for a market introduction or a continued PR program, we will define the best strategies according to business objectives
PR Relations
Promotion of the brand through interviews, brand profiles and news pieces, editorial and product placements online/offline
Brand Events
Conception and production of brand events – press presentation, dinner, press trip, fashion show…
Branding
Production of qualitative brand content with a network of industry professionals (lookbook, social media content…)
Special Projects
Introduction to key industry leaders for partnerships, co-brandings and special projects
Influence
Placements, dressing and partnerships with key influencers on the market
References
I’ve had the pleasure to spearhead the communication programs in France for many designers, a few of them are listed below
